SecretTweet - Post your secrets to Twitter anonymously.

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   The people from eBay/PayPal teamed up with Miller/Coors (yeah, the beer people) to donate $0.01 for every tweet, facebook update, and blogpost with the hashtag #beatcancer. The only catch is that it had to be made within a 24 hour period starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (PDT). You can read more on the campaign at http://beatcancereverywhere.com.

         Once I heard about this idea, I immediately thought that one penny wasn’t enough. So I said I would personally double that amount if the tweet contained both “@SecretTweet” and “#beatcancer”. After a few hours and a couple thousand tweets with “@SecretTweet #beatcancer”, I received a direct message from an anonymous user telling me he/she would also match that amount. Once I let everyone know that the amount was now tripled, the tweets literally came pouring in. Thousands upon thousands of tweets started flooding the timeline. Although hard on my wallet, this was a great sight to see!

         So just how many tweets did @SecretTweet users generate by themselves? A little over 7,250. I’m going to go ahead and round my donation up to an even $100. Add to that the anonymous donor’s match of $72.50 and ebay/miller’s donation of $72.50, that’s $245 towards beating cancer. My donation will go to Stand Up To Cancer and will be made as soon as I connect with the anonymous donor again.

   If you’re thinking that $245 isn’t that much, consider that this amount was raised from what started as a single tweet from a single twitter account. Out of the millions of twitter users, you guys, the @SecretTweet followers, counted for 3.5% of the 208,000 #beatcancer tweets. That’s quite an accomplishment and you guys should be proud!

If you would like to donate to Stand Up to Cancer, click here.

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